![]() Rayman creator Michel Ancel described the bunnies as "vicious, but at the same time totally stupid". The rabbits slowly evolved into various merchandising products such as the Rabbid figures, which were much more conscious and amusing, changing from merely being enemies to fight through into more memorable characters with various traits and quirks. As the game concept evolved, from one of a central objective to minigames, a series of viral videos were created by Marketing Manager Adrian Lacey and Animator Charles Beirnaert which became incredibly successful on the new media platform YouTube. At this point, trailers showed the game as an adventure game with fight stages, where Rayman would need to punch and kick himself kung fu style through a horde of zombie-bunnies. The earliest Rayman 4 trailers depicted menacing rabbits, simply appearing from underground with a blank stare in various shapes and forms, smaller eyes and furry. As of June 2019, the series had sold over 20 million units worldwide. The Rabbids have gone on to appear in other expanded media, such as a TV show and a feature film currently in development, as well as making guest appearances in other Ubisoft games. The success of the Rabbid characters led the developers to create more games in the franchise, eventually leading to the removal of the Rayman character from the franchise entirely. The popularity of the characters, aided by various viral videos and media appearances, led Raving Rabbids to become its own separate franchise, dropping the Rayman name as of 2009's Rabbids Go Home. The Rabbids were initially introduced as antagonists in the Rayman series of games. ![]() The series consists mainly of party video games, though other genres have been explored as well. ![]() It originated as a spin-off video game from the Rayman series, 2006's Rayman Raving Rabbids, and is centered on a fictional species of mischievous rabbit-like creatures known as Rabbids, who speak gibberish and scream wildly whenever they experience an adrenaline rush. ![]() Rabbids, also known as Raving Rabbids, is a video game franchise published by Ubisoft. For the video game, see Rayman Raving Rabbids. This article is about the multimedia franchise. ![]()
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